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Optimization go-to-market processes

Optimization of go-to-market processes for a leading machinery producer

In preparation of expected further growth, AVANTALION supported a leading producer of industrial 3D-printers in optimizing its product development and market launch processes.


Business Process Management

Project Management

Project Objectives

In preparation of expected future growth, the machinery producer needed to decrease the duration and increase the quality of their product development and go-to-market processes.

Interaction between project and process management to facilitate these improvements needed to be established alongside the creation of a common, company-wide language and culture for processes and projects.

Following this, the processes needed to be piloted and fully implemented.

Our Contribution

AVANTALION was responsible for project management (planning, monitoring, control, completion).

In addition, AVANTALION provided the machinery producer with the necessary methodological and content-related process expertise to optimize the relevant processes and served as a moderator between various departments.


Company-wide process maps were defined.

Standardized project phases and milestones were implemented.

A process-oriented culture and project discipline was established.

Measurable improvements in speed, quality and efficiency of the go-to-market processes were achieved.

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