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Premium Strategy for a Captive

Development of a premium strategy for an international Captive

AVANTALION developed a strategy for the Premium segment to foster future growth and customer retention for own and serviced brands.

COMPETENCIES

Strategic expert consulting

Project Objectives

The dynamic changes in the automotive market environment will have an impact on Captives. A number of mega-trends will significantly impact the Premium automotive and captive segment.

By analyzing market trends, benchmarking with competitors and developing scenarios for future customer behaviors, the importance of growth and customer retention was underlined.

The purpose was the defining way forward with regards to appropriate business model innovation and necessary changes to the role, products & services and processes & IT.

Our Contribution

AVANTALION performs the planning and execution of the market analysis and competitor benchmarking across several relevant markets (Europe and US).

The development of scenarios describing customer changes in regards to channels used and products & services demanded, was a main object of the strategy development.

Furthermore, AVANTALION presented in detail a definition and assessment of strategic options as well as initial concrete ideas for implementation.

Results

Identification of relevant drivers of change (for OEM and Captive) and potential implications for the business model.

Definition and assessment of several possible business model innovation paths to enhance role of the Captive.

Comprehensive presentation of strategic (short, mid, long term) options for the Captive incl. necessary prerequisites for implementation.

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